The Biggest Pricing Mistake
Creators price based on what they think people will pay, not based on the value the product delivers. If your course helps someone land a $50,000 client, pricing it at $47 is irrational.
Value-Based Pricing Framework
Ask: What is the measurable outcome my product produces? Then price at 10–20% of that value.
- Course that helps creators get $2,000/month in brand deals → price at $197–$397
- Template pack saving 5 hours/week → price at $47–$97
Test Your Price
Run a 2-week test at your target price. If conversion rate is above 3%, raise the price. If below 1%, diagnose whether the offer isn’t compelling or the audience doesn’t have the budget.
